James Fallows

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DayJet may have struggled in America....

24 Nov 2008 08:14 am

... but its goal, operating plan, and marketing language live on in India!

Check out the site for MyJet, based in Mumbai, and its upcoming "Per Seat, On-Demand" air taxi service in the subcontinent. "Values" rendering from the site:

graph_value.jpg

For background on this whole concept, see this article and this book. For the sad story of DayJet, which has just now filed for Chapter 7 ("no light at the end of the tunnel") bankruptcy, see the long skein of postings here. As for MyJet, I say: Godspeed! Attentation of success! And all other appropriate good wishes.