There's an accompanying slide show, here, narrated with my best Beijing-air-induced chronic rasp, that gives an idea of how completely different China's far western regions look from the images of Shanghai and Beijing now familiar on TV.
The story talks about an odd-sounding but intriguing effort to lift children from rural poverty via ...blogging! In effect, it gives them scholarships that allow them to stay in (public) school, and in return they chronicle their lives in words and pictures on web sites, developing tech skills along the way. Here are some the children he is trying to help:
The main Chinese site for this project is here; the English language version is here. It includes an easy way to sponsor students for this work, as my wife and I have done and will continue to do.

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